Squash On Fire

Brand Identity

Squash On Fire

Brand, Identity System

Challenge:

Squash On Fire was building a new experience for Squash players aimed to open the sport up to newcomers and build community.

Challenge:

Squash On Fire was building a new experience for Squash players aimed to open the sport up to newcomers and build community.

Solution:

Squash On Fire built its new state of the art squash facility inside/on top of a historic D.C. fire station. It seemed almost too perfect. The Dalmatian was a natural fit—not only for its tie to the station but its natural athleticism.

Read more about them here.

Solution:

Squash On Fire built its new state of the art squash facility inside/on top of a historic D.C. fire station. It seemed almost too perfect. The Dalmatian was a natural fit—not only for its tie to the station but its natural athleticism.

Read more about them here.

Dog Jumping
Squash
water bottles
squash towel and ball
squash on fire gym
squash player
cool hat

Design, Illustration, Ideation: Paul Dunbar
Creative Direction: Jake Lefebure
Created with Design Army <3

Design, Illustration, Ideation: Paul Dunbar
Creative Direction: Jake Lefebure
Created with Design Army <3

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