Young woman riding scooter

Gotcha, Micro Mobility Startup. All-electric rideshare, bikes, scooters, trikes, and now mopeds. Sort of like Lime and Bird only more products and a much smaller footprint.

Branding, Marketing, Art Direction, Product Naming, UX, UI, Prototyping, Webdesign

Gotcha, Ride. All-electric fleet rideshare for small communities and college campuses.

Branding, Marketing, Art Direction, Naming, UX, UI, Prototyping

Gotcha, Ride. All-electric fleet rideshare for small communities and college campuses.

Branding, Marketing, Art Direction, Naming, UX, UI, Prototyping

Gotcha, Ride. All-electric fleet rideshare for small communities and college campuses.

Branding, Marketing, Art Direction, Naming, UX, UI, Prototyping

The Problem

Gotcha had been a white-labeled service on college campuses and in a few small markets for 8 years. No one knew who they were as a brand. Their brand assets and messaging were a hot mess of random marketing pieces, an old barely functional site, and some koozies LOL. We needed to identify who our key audience was, how we wanted them to see and perceive Gotcha, and plan a rollout that could easily scale with a rapidly growing market and product lineup. At the start, they only had one asset but new bikes, scooters, trikes, and mopeds were on the horizon.

The Solution

I teamed up with Gotchas CMO, VP of Business Development and a freelance Brand Strategist to reposition their brand. We did extensive market research and interviews before settling on a key demographic of 18-24 college students skewing male. Gotcha was jumping headfirst into a very competitive market, they had the relationships but zero brand equity to users. Knowing this we crafted a voice and visual tone that was high energy, relaxed, personal, and human. As the brand developed so did the personality. All of our branding assets from the direction of the photography to the hover state of a button embodies motion. The idea is simple, mobility gives you freedom so in every ounce of the brand is a nod to that statement.

UX Objective

• Showcase a broad growing range of electric products.

• Keep the homepage simple and high level. Funneling users towards the app download CTA.

• Make it easy for riders to download the app, and for investors to find key information about each product and the corresponding app.

• Build page templates with modular grids and components so that new pages and page layouts can be built in the CMS.

• Easy to use CMS for blog posts and marketing specific landing pages.

• Ability to crush SEO ranking. 

UX Objective

• Showcase a broad growing range of electric products.

• Keep the homepage simple and high level funneling users towards the app download CTA.

• Make it easy for riders to find the app, and for investors and media to find key information about each product and the corresponding app.

• Build page templates with modular grids and components so that new pages and page layouts can be built in the CMS.

• Easy to use CMS for blog posts and marketing specific landing pages.

• Ability to crush SEO ranking. 

UX Objective

• Showcase a broad growing range of electric products.

• Keep the homepage simple and high level funneling users towards the app download CTA.

• Make it easy for riders to find the app, and for investors and media to find key information about each product and the corresponding app.

• Build page templates with modular grids and components so that new pages and page layouts can be built in the CMS.

• Easy to use CMS for blog posts and marketing specific landing pages.

• Ability to crush SEO ranking. 

UX Objective

• Showcase a broad growing range of electric products.

• Keep the homepage simple and high level funneling users towards the app download CTA.

• Make it easy for riders to find the app, and for investors and media to find key information about each product and the corresponding app.

• Build page templates with modular grids and components so that new pages and page layouts can be built in the CMS.

• Easy to use CMS for blog posts and marketing specific landing pages.

• Ability to crush SEO ranking. 

UX Objective

• Showcase a broad growing range of electric products.

• Keep the homepage simple and high level. Funneling users towards the app download CTA.

• Make it easy for riders to download the app, and for investors to find key information about each product and the corresponding app.

• Build page templates with modular grids and components so that new pages and page layouts can be built in the CMS.

• Easy to use CMS for blog posts and marketing specific landing pages.

• Ability to crush SEO ranking


Ideation

Once we had a solid idea of the user flow and site feature MVP's it was easy to start sketching out some ideas. I worked closely with our inhouse developer during this process. Going through numerous design sprints we were able to get into wireframes and low fidelity prototypes using Sketch and Invision fairly quickly. After reviewing with internal stakeholders and individual team leads we felt confident in our framework.

Ideation

Once we had a solid idea of the user flow and site feature MVP's it was easy to start sketching out some ideas. I worked closely with our inhouse developer during this process. Going through numerous design sprints we were able to get into wireframes and low fidelity prototypes using Sketch and Invision fairly quickly. After reviewing with internal stakeholders and individual team leads we felt confident in our framework.

Ideation

Once we had a solid idea of the user flow and site feature MVP's it was easy to start sketching out some ideas. I worked closely with our inhouse developer during this process. Going through numerous design sprints we were able to get into wireframes and low fidelity prototypes using Sketch and Invision fairly quickly. After reviewing with internal stakeholders and individual team leads we felt confident in our framework.

Ideation

Once we had a solid idea of the user flow and site feature MVP's it was easy to start sketching out some ideas. I worked closely with our inhouse developer during this process. Going through numerous design sprints we were able to get into wireframes and low fidelity prototypes using Sketch and Invision fairly quickly. After reviewing with internal stakeholders and individual team leads we felt confident in our framework.

Ideation

Once we had a solid idea of the user flow and site feature MVP's it was easy to start sketching out some ideas. I worked closely with our inhouse developer during this process. Going through numerous design sprints we were able to get into wireframes and low fidelity prototypes using Sketch and Invision fairly quickly. After reviewing with internal stakeholders and individual team leads we felt confident in our framework.

Features

I feel most projects have a short timeline. This was no different, we had a large conference coming just before Thanksgiving and needed to have the site built and launched before then. Wich meant we'd need to finish the site by October so that we had time to plan and execute a three-day lifestyle, product photoshoot in Charlotte NC. Then get those assets edited and ready for populating the new site. Thank the lord, I  was able to hire another designer and copywriter before then. Otherwise, we would've never made it. 

Continuing with our 4-day sprints we were able to finish high-fidelity page designs and prototypes and start planning for dev handoff. During that process, we interviewed and ultimately contracted a dev team out of Atlanta that specialized in modular WordPress CMS, and sites.

 

 

Features

Most projects have a short timeline. This was no different, we had a large conference coming just before Thanksgiving and needed to have the site built and launched before then. Wich meant we'd need to finish the site in 6 weeks so that we had time to plan and execute a three-day lifestyle, product photoshoot in Charlotte NC. Then get those assets edited and ready for populating the new site. Thank the lord, I  was able to hire another designer and copywriter before then. Otherwise, we would've never made it. 

Continuing with our 4-day sprints we were able to finish high-fidelity page designs and prototypes and start planning for dev handoff. During that process, we interviewed and ultimately contracted a dev team out of Atlanta that specialized in modular WordPress CMS, and sites.

Features

Most projects have a short timeline. This was no different, we had a large conference coming just before Thanksgiving and needed to have the site built and launched before then. Wich meant we'd need to finish the site in 6 weeks so that we had time to plan and execute a three-day lifestyle, product photoshoot in Charlotte NC. Then get those assets edited and ready for populating the new site. Thank the lord, I  was able to hire another designer and copywriter before then. Otherwise, we would've never made it. 

Continuing with our 4-day sprints we were able to finish high-fidelity page designs and prototypes and start planning for dev handoff. During that process, we interviewed and ultimately contracted a dev team out of Atlanta that specialized in modular WordPress CMS, and sites.

Features

Most projects have a short timeline. This was no different, we had a large conference coming just before Thanksgiving and needed to have the site built and launched before then. Wich meant we'd need to finish the site in 6 weeks so that we had time to plan and execute a three-day lifestyle, product photoshoot in Charlotte NC. Then get those assets edited and ready for populating the new site. Thank the lord, I  was able to hire another designer and copywriter before then. Otherwise, we would've never made it. 

Continuing with our 4-day sprints we were able to finish high-fidelity page designs and prototypes and start planning for dev handoff. During that process, we interviewed and ultimately contracted a dev team out of Atlanta that specialized in modular WordPress CMS, and sites.

 

 

Features

Most projects have a short timeline. This was no different, we had a large conference coming just before Thanksgiving and needed to have the site built and launched before then. Wich meant we'd need to finish the site in 6 weeks so that we had time to plan and execute a three-day lifestyle, product photoshoot in Charlotte NC. Then get those assets edited and ready for populating the new site. Thank the lord, I  was able to hire another designer and copywriter before then. Otherwise, we would've never made it. 

Continuing with our 4-day sprints we were able to finish high-fidelity page designs and prototypes and start planning for dev handoff. During that process, we interviewed and ultimately contracted a dev team out of Atlanta that specialized in modular WordPress CMS, and sites.

 

 

ride gotcha wireframes
ridegotcha.com mobile site
ridegotcha.com mobile site
ridegotcha.com mobile site
ridegotcha.com mobile site
ridegotcha.com mobile site
ridegotcha.com mobile site
ridegotcha.com mobile site
ridegotcha.com mobile site
ridegotcha.com mobile site

Go see the real thing. Scroll around, have fun, click on stuff!

Go see the real thing. Scroll around, have fun, click on stuff!

Checkout some press below and the Ride page on Gotcha's site for more details on.

Checkout some press below and the Ride page on Gotcha's site for more details on.

Checkout some press below and the Ride page on Gotcha's site for more details on.

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