Rebrand, photography, and custom site for the micro-mobility startup, Gotcha.

↓↓↓

Rebrand, photography, and custom site for the micro-mobility startup, Gotcha.

↓↓↓

Rebrand, photography, and custom site for the micro-mobility startup, Gotcha.

↓↓↓

Rebrand, photography, and custom site for the micro-mobility startup, Gotcha.

↓↓↓

Rebrand, photography, and custom site for the micro-mobility startup, Gotcha.

↓↓↓

ridegotcha.com mobile site mockup
ridegotcha.com responsive site design mockup

The Brief

Gotcha had been operating and growing slowly for almost 8 years as a white-label service. They had very little brand recognition outside of current partners and needed to create a brand and site that could communicate to their target audience, partners, and potential investors. With an everchanging market and lineup of services and products the updated site needed to have a modular design that could easily accommodate new sections and pages. In order to keep onboarding simple and achieve a modular page structure, we choose to build the site using a WordPress CMS. With a fresh modern look and feel and a website as seamless as their fool-proof new business strategy Gotcha was ready for unprecedented growth - ultimately leading to an acquisition less than two years later. 

The Brief

Gotcha had been operating and growing slowly for almost 8 years as a white-label service. They had very little brand recognition outside of current partners and needed to create a brand and site that could communicate to their target audience, partners, and potential investors. With an everchanging market and lineup of services and products the updated site needed to have a modular design that could easily accommodate new sections and pages. In order to keep onboarding simple and achieve a modular page structure, we choose to build the site using a WordPress CMS. With a fresh modern look and feel and a website as seamless as their fool-proof new business strategy Gotcha was ready for unprecedented growth - ultimately leading to an acquisition less than two years later.

The Brief

Gotcha had been operating and growing slowly for almost 8 years as a white-label service. They had very little brand recognition outside of current partners and needed to create a brand and site that could communicate to their target audience, partners, and potential investors. With an everchanging market and lineup of services and products the updated site needed to have a modular design that could easily accommodate new sections and pages. In order to keep onboarding simple and achieve a modular page structure, we choose to build the site using a WordPress CMS. With a fresh modern look and feel and a website as seamless as their fool-proof new business strategy Gotcha was ready for unprecedented growth - ultimately leading to an acquisition less than two years later.

The Brief

Gotcha had been operating and growing slowly for almost 8 years as a white-label service. They had very little brand recognition outside of current partners and needed to create a brand and site that could communicate to their target audience, partners, and potential investors. With an everchanging market and lineup of services and products the updated site needed to have a modular design that could easily accommodate new sections and pages. In order to keep onboarding simple and achieve a modular page structure, we choose to build the site using a WordPress CMS. With a fresh modern look and feel and a website as seamless as their fool-proof new business strategy Gotcha was ready for unprecedented growth - ultimately leading to an acquisition less than two years later.

The Brief

Gotcha had been operating and growing slowly for almost 8 years as a white-label service. They had very little brand recognition outside of current partners and needed to create a brand and site that could communicate to their target audience, partners, and potential investors. With an everchanging market and lineup of services and products the updated site needed to have a modular design that could easily accommodate new sections and pages. In order to keep onboarding simple and achieve a modular page structure, we choose to build the site using a WordPress CMS. With a fresh modern look and feel and a website as seamless as their fool-proof new business strategy Gotcha was ready for unprecedented growth - ultimately leading to an acquisition less than two years later.

ridegotcha.com website

Visual Brand Language

While designing the website Ui I started to develop a visual brand language that could roll out across numerous touchpoints and communication pieces. A key piece of the brand language is motion and implied motion. To help bring that in, a system of patterns, shapes, lines, dot textures, and expressive typography treatments were created. Our playful and expressive design system paired with the high contrast, lifestyle photography gave Gotcha the attitude and confidence to attract both new riders, partners, and investors.

Visual Brand Language

While designing the website Ui I started to develop a visual brand language that could roll out across numerous touchpoints and communication pieces. A key piece of the brand language is motion and implied motion. To help bring that in, a system of patterns, shapes, lines, dot textures, and expressive typography treatments were created. Our playful and expressive design system paired with the high contrast, lifestyle photography gave Gotcha the attitude and confidence to attract both new riders, partners, and investors.

Visual Brand Language

While designing the website Ui I started to develop a visual brand language that could roll out across numerous touchpoints and communication pieces. A key piece of the brand language is motion and implied motion. To help bring that in, a system of patterns, shapes, lines, dot textures, and expressive typography treatments were created. Our playful and expressive design system paired with the high contrast, lifestyle photography gave Gotcha the attitude and confidence to attract both new riders, partners, and investors.

Visual Brand Language

While designing the website Ui I started to develop a visual brand language that could roll out across numerous touchpoints and communication pieces. A key piece of the brand language is motion and implied motion. To help bring that in, a system of patterns, shapes, lines, dot textures, and expressive typography treatments were created. Our playful and expressive design system paired with the high contrast, lifestyle photography gave Gotcha the attitude and confidence to attract both new riders, partners, and investors.

Visual Brand Language

While designing the website Ui I started to develop a visual brand language that could roll out across numerous touchpoints and communication pieces. A key piece of the brand language is motion and implied motion. To help bring that in, a system of patterns, shapes, lines, dot textures, and expressive typography treatments were created. Our playful and expressive design system paired with the high contrast, lifestyle photography gave Gotcha the attitude and confidence to attract both new riders, partners, and investors.

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ridegotcha.com mobile site mockup
Gotcha collateral
Gotcha in market brochure
sales presentations
tike pic
girl on Gotcha scooter

Visit the site

Visit the site

Visit The Site:

Visit The Site:

Visit The Site:

Client: Gotcha
Creative Director: Paul Dunbar
Copywriter: Adam Hansen
Designers: Paul Dunbar, Abby Pickus, Jake Lutz
Photography (bikes, scooters, ride): April Greer 
Photography (trikes): Kirk Roberts
Social Media: Michael Stettner
Marketing and Strategy: Anne Morgan, Adam Hansen
Press + Media: Caroline Passe

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