Indigo Gardens

Brand Positioning, Campaign Ideation, Brand Outreach Kit, Packaging

Indigo Gardens

Brand Strategy, Marketing, Illustration, Packaging

Challenge:

Indigo Gardens had a solid brand and was growing slowly. It was time to ramp up their business development and arm the team with tools to increase brand awareness and get the job done.

Solution:

We worked closely with their leadership team to find new ways to interact with the cannabis retail market and inspire sales. The result was focused on the most underrepresented people in cannabis: budtenders. Think of them as a bartender, the people who are most likely to make recommendations and guide consumer behavior—ultimately driving sales on the frontline.

Keeping both budtenders and customers in mind, we developed new brand messaging, illustrations, tool kits, packaging and branded gear that focused on utility and quality of life. 

Read more about them here.

Solution:

We worked closely with their leadership team to find new ways to interact with the cannabis retail market and inspire sales. The result was focused on the most underrepresented people in cannabis: budtenders. Think of them as a bartender, the people who are most likely to make recommendations and guide consumer behavior—ultimately driving sales on the frontline.

Keeping both budtenders and customers in mind, we developed new brand messaging, illustrations, tool kits, packaging and branded gear that focused on utility and quality of life. 

Read more about them here.

goddess of marijuana
Rose and Bud
Cotten Tool Roll
THC Loup
rubbing alcohol
flower illustration

We started by developing a "budtender kit," giving them practical branded tools that highlighted their expertise. We then started to craft surreal collages that tied back into nature without feeling generic or overly sophisticated. The imagery was translated into postcards for dispensaries to give away with purchases, a new packaging + labeling system and even yoga pants! 

We started by developing a "budtender kit," giving them practical branded tools that highlighted their expertise. We then started to craft surreal collages that tied back into nature without feeling generic or overly sophisticated. The imagery was translated into postcards for dispensaries to give away with purchases, a new packaging + labeling system and even yoga pants! 

Made By Nature
Four Eye Tiger
Jar Label
Weed Jar
Yoga Pants
Tote Bag

More Projects

Alto EssentialsName, Brand Strategy, Brand Identity, Packaging, Illustration

Wynwood BrewingIllustration, Packaging, Concepting

Lass & LadName, Brand Strategy, Brand Identity

HotboxNaming, Strategy, Brand Identity, Packaging, Environmental Graphics, Menu

Furgo!Naming, Strategy, Brand Identity, UX, UI, Product, App

Harper MacawBrand Identity, Packaging

Squash On FireBrand Identity

Capitol Cider HouseBrand Identity, Packaging, Environmental Graphics, Signage, Menu, Website

Adfest 2016Event Branding

Disciple Logo

©Brand Disciple 2015-20

©Brand Disciple 2015-2020