Furgo iphone 11 mockups

Furgo! A dog park scheduling app.

Branding, Naming, UX, UI, Prototyping

Furgo! A dog park scheduling app.

Branding, Naming, UX, UI, Prototyping

Furgo! A dog park scheduling app.

Branding, Naming, UX, UI, Prototyping

The Problem

Dog parks don't always have dogs (or people) in them and sometimes the dogs (and their people) aren't who you and your pup want to be around.  Currently, the only way to know who's in your park is to drive by and look into the park... like a creeper. To make matters worse, during COVID a lot of people are working from home and visiting the park during off hours, its super hard to know when the best times to visit are. 

The Solution

After interviewing folks from my local dog park I addressed the largest problem, scheduling. At the park you may not want to exchange numbers with every owner who your dog likes to play with, or drive by to see if a problematic dog is there.

The first iteration of Furgo addresses this issue by creating a day by day schedule for each park in your area. Daily schedules are broken down into hour blocks where users can see profiles of dogs planning to visit. 

UX Objective

• Utilize familiar design patterns to aid users in locating a dog park quickly

• Users must be able to see key park information, like fencing, swimming, drinking water, and schedule at a glance.

• Data should be presented in a way that demonstrates compelling personality points for each dog. 

• Get users to create a profile for each of their dogs and contribute to the schedule.

UX Objective

• Utilize familiar design patterns to aid users in locating a dog park quickly

• Users must be able to see key park information, like fencing, swimming, drinking water, and schedule at a glance.

• Data should be presented in a way that demonstrates compelling personality points for each dog. 

• Get users to create a profile for each of their dogs and contribute to the schedule.

User Interviews

Interviewing fellow dog park visitors helped validate some of my hunches and shed light on a few new pain points and ideas I hadn't considered. After pairing down my notes using Miro I created an affinity diagram to group insights into themes and opportunities.

User Interviews

Interviewing fellow dog park visitors helped validate some of my hunches and shed light on a few new pain points and ideas I hadn't considered. After pairing down my notes using Miro I created an affinity diagram to group insights into themes and opportunities.

User Interviews

Interviewing fellow dog park visitors helped validate some of my hunches and shed light on a few new pain points and ideas I hadn't considered. After pairing down my notes using Miro I created an affinity diagram to group insights into themes and opportunities.

User interview notes on post it notes
Ux Design Sketches

Ideation

I needed to generate a high volume of concepts for different features and layouts in a relatively short amount of time.  There are a ton of ways to approach this, I really enjoy methods like "crazy 8s" and "bad ideas only". 

Sketching also helps communicate new ideas to developers early on because they won't feel like you've made all of the key decisions without them. Plus if you can I often try to include other people and stakeholders who aren't designers in this process. You never know where a great idea can come from!

Ideation

I needed to generate a high volume of concepts for different features and layouts in a relatively short amount of time.  There are a ton of ways to approach this, I really enjoy methods like "crazy 8s" and "bad ideas only". 

Sketching also helps communicate new ideas to developers early on because they won't feel like you've made all of the key decisions without them. Plus if you can I often try to include other people and stakeholders who aren't designers in this process. You never know where a great idea can come from!

Ideation

I needed to generate a high volume of concepts for different features and layouts in a relatively short amount of time.  There are a ton of ways to approach this, I really enjoy methods like "crazy 8s" and "bad ideas only". 

Sketching also helps communicate new ideas to developers early on because they won't feel like you've made all of the key decisions without them. Plus if you can I often try to include other people and stakeholders who aren't designers in this process. You never know where a great idea can come from!

Features

I didn't have team to bounce ideas off since this was a self-initiated project. So I harassed other designers, writers, marketers, and developers I've worked within the past. After running my sketches and feature ideas by a few people I created a feature prioritization matrix based on their feedback and project scope.  Throughout this process, I used Miro, it's really awesome when you need to collaborate with a bunch of people in real-time and you're all stuck at home.

Features

I didn't have team to bounce ideas off since this was a self-initiated project. So I harassed other designers, writers, marketers, and developers I've worked within the past. After running my sketches and feature ideas by a few people I created a feature prioritization matrix based on their feedback and project scope.  Throughout this process, I used Miro, it's really awesome when you need to collaborate with a bunch of people in real-time and you're all stuck at home.

Features

I didn't have team to bounce ideas off since this was a self-initiated project. So I harassed other designers, writers, marketers, and developers I've worked within the past. After running my sketches and feature ideas by a few people I created a feature prioritization matrix based on their feedback and project scope.  Throughout this process, I used Miro, it's really awesome when you need to collaborate with a bunch of people in real-time and you're all stuck at home.

Prioritization Matrix
Wire Frame Example
Wire Frame Example

Wireframes and Prototypes

During this phase, I focused on key features and functionality of the product and working out kinks in my user flow.

I once heard that a prototype is worth a thousand meetings. With that in mind made a series of low fidelity prototypes and user-tested them with Figmas prototype tool which can collect notes and annotations from users.

Branding

This product was starting to take shape and needed a strong brand foundation. Treating this project like I would any other client, I paused the product development and focused on creating a brand strategy, name, and identity system. Fur + Go! = Furgo! Once the brand was sorted I felt confident in exploring the Ui and building a style guide for all the future components.

Branding

This product was starting to take shape and needed a strong brand foundation. Treating this project like I would any other client, I paused the product development and focused on creating a brand strategy, name, and identity system. Fur + Go! = Furgo! Once the brand was sorted I felt confident in exploring the Ui and building a style guide for all the future components.

Branding

This product was starting to take shape and needed a strong brand foundation. Treating this project like I would any other client, I paused the product development and focused on creating a brand strategy, name, and identity system. Fur + Go! = Furgo! Once the brand was sorted I felt confident in exploring the Ui and building a style guide for all the future components.

Branding

This product was starting to take shape and needed a strong brand foundation. Treating this project like I would any other client, I paused the product development and focused on creating a brand strategy, name, and identity system. Fur + Go! = Furgo! Once the brand was sorted I felt confident in exploring the Ui and building a style guide for all the future components.

Furgo! Logo Type
Dog wagging his tail with stick in mouth. illustration
Usabilty Test Screen Shot

High Fidelity Prototypes

With the brand system in place, I was in a great spot to start designing the Ui from the wireframes. I created three iterations and user-tested each to gain insight into where users were having issues and documented those in my user flow. For the first two rounds, I used the notes feature in Figma and lookback.io for the third. Lookback is pretty awesome because it records the user's screen and their voice as they complete specific tasks outlined beforehand.

Check out each version and let me know what you think!

More Projects

Alto EssentialsName, Brand Strategy, Brand Identity, Packaging, Illustration

Wynwood BrewingIllustration, Packaging, Concepting

Lass & LadName, Brand Strategy, Brand Identity

HotboxNaming, Strategy, Brand Identity, Packaging, Environmental Graphics, Menu

Ride GotchaBranding, Strategy, UX, UI, Product, App

Ride Gotcha - ScootBranding, Strategy, UX, UI, Art Direction, Web Design, Creative Direction

Indigo GardensPositioning, Campaign Ideation, Cultre Strategy, Brand Elements

Harper MacawBrand Identity, Packaging

Squash On FireBrand Identity

Capitol Cider HouseBrand Identity, Packaging, Environmental Graphics, Signage, Menu, Website

Adfest 2016Event Branding

Disciple Logo

©Brand Disciple 2015-20

©Brand Disciple 2015-2020