Alto

Naming, Brand Strategy, Positioning, Brand, Identity System, Packaging.

Alto

Naming, Brand Strategy, Brand, Identity System, Packaging.

Challenge:

Chef Jonah Reider and the team behind Indigo Gardens were about to launch a line of high-end infused edibles. They contracted us to develop a brand strategy, name, identity system and packaging that would appeal to a new market of cannabis consumers.

Solution:

We crafted a name, identity system and luxury packaging that ties the brand into its natural roots and keeps product logistics streamlined and cost-effective. The lettermark represents the simple ingredients used in each product. Each product utilizes a simple two-color palette to reinforce and differentiate each item.

Read more about them here.

Solution:

We crafted a name, identity system and luxury packaging that ties the brand into its natural roots and keeps product logistics streamlined and cost-effective. The lettermark represents the simple ingredients used in each product. Each product utilizes a simple two-color palette to reinforce and differentiate each item.

Read more about them here.

ALTO logotype
Alto Logo
fried chicken
Alto Packaging
Alto Packaging Top Vew
Alto Packaging

The packaging was inspired by each ingredient and abstract patterns were created to scale across their line of products as they add new items. To give consumers the feeling of a high-end product we had the packaging constructed of heavyweight cardboard and wrapped with a soft white textured paper.

The packaging was inspired by each ingredient and abstract patterns were created to scale across their line of products as they add new items. To give consumers the feeling of a high-end product we had the packaging constructed of heavyweight cardboard and wrapped with a soft white textured paper.

Olive Oil

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Disciple Logo

©Brand Disciple 2015-20

©Brand Disciple 2015-2020